Display / Headings
A return on investment, and a return on life.
Cormorant Garamond
Dev-only brand guide
Planetary Regenerative Trust
Token conversion reference for the public trust site: typography, palette, voice, lane colors, components, and implementation bridges.
01 · Typography
The site should feel fiduciary, patient, and precise.
Body / UI / Nav
Verified stewardship, dual NAV discipline, and place-based capital governance.
DM Sans
Labels / Tags / Data
LANE A · INAV · RCCS · READINESS GATE
DM Mono
02 · Color tokens
Use tokens first. Hex values are migration evidence, not component API.
--prt-bg
#070f08
Default dark ground
--prt-surface
#0d1a0e
Section and card surface
--prt-surface-2
#111f12
Elevated surface
--prt-gold
#c8a84b
Primary accent
--prt-gold-light
#e4c97a
Hover accent
--prt-border
rgba(255,255,255,0.07)
Default divider
--prt-border-gold
rgba(200,168,75,0.22)
Gold divider
--prt-text
rgba(255,255,255,0.93)
Primary text
--prt-text-secondary
rgba(255,255,255,0.60)
Body prose
--prt-text-muted
rgba(255,255,255,0.35)
Labels
Lane colors
--prt-lane-a
#2d9a5c
Lane A, Land and Stewardship
--prt-lane-b
#3b82f6
Lane B, Ecological Credits
--prt-lane-c
#a855f7
Lane C, Enabling Technology
03 · Voice
Evidence over aspiration.
PRT writes like a trust officer who has spent decades in land stewardship. It does not ask readers to believe. It asks them to read the structure and decide.
Lead wordStewardship
Core sentencePRT is a stewardship trust that generates financial returns through the active regeneration of land.
Required wordsstewardship, verified, regeneration, Five Capitals, covenants, place-based, Life before Profits
Banned aloneESG, sustainable, green, impact, net zero, offsetting
Claims ruleNo guaranteed returns, public performance figures, fund-size claims, NAV figures, or hypothetical projections outside the gated PPM context.
04 · Conversion bridge
Existing marketing pages resolve through bridge variables while the app moves to direct PRT tokens.
--ink--prt-textText bridge for restored marketing pages
--paper--prt-bgPage ground
--soft--prt-surfaceSoft section ground
--card--prt-surface-2Card and panel ground
--line--prt-borderDefault border
--sun--prt-goldCTA and rule accent
--font-displayCormorant GaramondHeadings, quotes, wordmark
--font-bodyDM SansBody, UI, nav, buttons
--font-monoDM MonoLabels, tags, legal, data
05 · Components
Production rules for pages, project cards, forms, and conversion work.
Navigation
DM Sans, 12px, 400, uppercase optional only for compact labels. Never heavy.
Buttons
DM Sans, 11-13px, 400-500, 2px radius, 0.08em tracking.
Headings
Cormorant Garamond, 300 primary weight, 1.04-1.12 line height.
Cards
8-12px radius maximum, one layer only, no nested cards.
Data
DM Mono labels, Five Capitals colors fixed, never theme-shifted.
Imagery
Real land, working landscapes, verification artifacts, and place-specific project media.
06 · Token handoff
Brand specglobals.css tokensStudio token entitysite components
The canonical next step is to move these values into the Studio brand token tables, then let WebsiteLayout inject them into every public surface. This page is the human-readable migration checkpoint.